What is a Profit First Professional?

A certified Profit First Professional is part of an international network of elite accountants, bookkeepers and money coaches who have been trained with unique skills to make your businesses more profitable, immediately!

Why is Profit First so great?

With Profit First, whatever profit is in your profit account each quarter, is ALL YOURS. How cool is that!?


Find the right tools and support for YOU to own your numbers.

This could be systems, a person, a mastermind, a group of judgement-free people or 1:1 help.

If you’re thinking, ‘I don’t know how to do this,’ find some help!

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"My business is a brand new start-up. When should I implement Profit First?"

You should start immediately.

In fact the sooner you start with Profit First the sooner you will master financial discipline and force your business to run efficiently. No matter how new or established your business is, you should not wait to implement Profit First.

profit first melbourne australia startup business accountants

"I take a salary from payroll, do I still need an Owner's Pay account?"


You just transfer the money from Owner’s Pay to the payroll account when pay time comes. The purpose is to always be able to instantly see what money the company is allocating to Owner’s Pay (and the other accounts) when you look at your bank balances.


When a change needs to be made in your business, such as changing bank accounts or setting up a new process, the initial reaction for most people is to go into overwhelm, “this is too much work so I’ll get to that later.” Most of the time, LATER never happens.

My tip is to map out what you need.

For example, write down which accounts you need, and how that happens (online, offline, documents you need etc). Take the VERY first step, and then the other steps just become easier, and you’re done before you know it!

profit first faq bank accounts

The additional bookkeeping time required to manage and reconcile multiple accounts for Profit First is negligible, and possibly even more efficient than one using just one account.

With Profit First you simply need to reconcile the deposits and periodic transfers from the Income account. All expenses and payment come from the OpEx account. All the other accounts are typically a single transfer in on the 10th and another on the 25th, and a single transfer out at those times.

It is easy to manage and reconcile. More importantly the Profit First benefits of instantly knowing what money is allocated to what purpose will have profound effects on the financial health of your business.

No excuses. Set up the multiple accounts. Do it now!

profit first faq business debt

"My business has debt. I can't be profitable until I pay off all my debt."


In fact, the only way to pay off debt (which is simply past expenses that you haven’t paid for yet) is to be profitable. You must currently make more than you are currently spending, so that you have current profits. Then you use those profits to pay off your debt (past expenses).

With Profit First, your profit account is either for YOU as YOUR profit or it can be used as a debt buster. 

It's a win either way!

Need assistance with your bookkeeping & business profits?


Our supportive and practical approach helps you make empowered money decisions that support the growth of your business.


The best first step is to talk to us. Our expert team can sort out your business finances and bring your books back up to date.


Contact Laura to find out if the Profit First is right for your business and how we can support the implementation.

Profit First - The First Chapter

See what Profit First is all about - Download the First Chapter of the book behind the method.

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