Laura Elkaslassy profit pioneer

Laura Elkaslassy, Profit Pioneer.

I first started using the term ‘Profit Pioneer’ in early 2016 as a way to eloquently define the broad spectrum of services that I provide to my clients.

I was previously assessed for my personal leadership archetype and the result: Pioneer Seeker. Which in summary has attributes of trying things first, looking outside of the norm, fiercely adventurous, and sees gifts and strengths in others.

All of this is true of my nature when it comes to business and accounting.

I don’t define myself as just a bookkeeper, or a BAS agent. I do more than that for my clients.

At the core of all of the work I do with my clients, no matter the capacity I work with them, I am ensuring that Profit is a priority enabling my clients to grow their business in a sustainable way and be successful.

As a bookkeeper I help clients manage and understand their business finances to determine the profitability of their business.

As a money mentor I work with clients to maximise their profits and develop money management strategies to grow their business.

As a Profit First professional I assist clients with the integration and implementation of the Profit First money management method so that they can maintain good profits for the long-term.

My views and approach to business money management and profit generation is deemed pioneering in comparison to the norm of my industry. I look at profit and business finances from a perspective that you wouldn’t expect.

On top of all of that, I simply love to work with clients to help them succeed through strategic accounting and business management.


Artful Business Podcast Conference Speaker - Australia 2017
Grow-My-Accounting Practice-Podcast
Lady Boss Chats Podcast Australia
Law of Effortlessness Podcast Australia

FREE Profit Maximiser Session

As they say, the proof is in the pudding, so we invite you to have a free profit maximiser session with Laura.

During the session Laura will assess where you are right now in your business, and give you actions you can immediately use to grow your profits, completely obligation free.

Why? Because we are confident that you will be so impressed by what we can do for you, you will want to make ongoing and lasting change and work with us going forward.

Profit Mentoring

Every small business owner can benefit immensely from the knowledge, connections and experience of a good money mentor.

Working with a qualified and experienced money mentor will help you achieve your financial goals easier, faster and with greater profits.

As a money mentor for entrepreneurs and small business owners and certified Profit First Professional, my passion is enabling business owners to build their business through learning how to manage their money effectively and generate profit, structure their systems for financial success, and earn the income they deserve.

shalini nandan-singh legal coach for business owners

Laura is an exceptional money mentor! Working with Laura put me back in charge of money matters in my business. I highly recommend Laura as a money mentor for any entrepreneur who wants to be in control of their finances at any stage of business.

Shalini Nandan-Singh, Legally Shalini

Ricci-Jane Adams - Institute for Intuitive Intelligence

Laura has changed my business for the better in every way. Efficient, responsive, clear and unflappable, Laura has taken my business to the next level. I am undoubtedly making more money now that I have this incredible money management team.

Ricci-Jane Adams, Institute for Intuitive Intelligence

Are you ready to change your business's sustainability and profitability?

Book a time to talk with Laura about a money mentor partnership


Our supportive and practical approach helps you make empowered money decisions that support the growth of your business.


The best first step is to talk to us. Our expert team can sort out your business finances and bring your books back up to date.


Contact Laura to find out if the Profit First is right for your business and how we can support the implementation.

Profit First - The First Chapter

See what Profit First is all about - Download the First Chapter of the book behind the method.

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